CASE STUDY
TrustClarity: AI-Accelerated Modernization of a B2B Surplus Equipment Platform
IMPACT
Website rebuilt in 2 weeks, 16,597 SEO errors resolved, 5 services instrumented, company-wide Claude AI adoption, and a POC scaled into a major lead generation tool
Full-stack platform modernization for a B2B surplus equipment marketplace — legacy website rebuilt in 2 weeks, enterprise observability, Claude-powered n8n workflow automation, and a POC inventory tool scaled into a major lead generation product.
TIMELINE
Website: 2 weeks; full platform Jan–Mar 2026
ROLE
Solo Full-Stack Consultant — strategy, frontend, infrastructure, observability, analytics, automation, and product
TEAM
Solo engagement
THE CHALLENGE
TrustClarity's platform had accumulated years of technical debt at every layer: a legacy website with a silent SEO-destroying canonical bug, five production services with zero observability, analytics fragmented across two domains, manual workflows creating operational drag, and no AI tooling across the team. Meanwhile, the product roadmap needed an AI-powered lead generation tool — fast — to support their sales motion.
THE RESULTS
- Led company-wide Claude AI adoption: championed Claude Team account, integrated Claude Code throughout the engagement, and wired the Claude API into production n8n workflows
- 3 Claude-powered n8n automations in production — Google Ads pipeline, GitHub PR notifications across 5 microservices, and Jira heartbeat — with 70%+ resource reduction vs. prior workflows
- AI-powered Inventory Evaluation Tool shipped across 6 epics and 25+ stories, live in the TrustClarity sales process
- 16,597 duplicate canonical SEO errors resolved in a single deployment by fixing root-cause logic bug in MetaData.js
- 13 HTML pages modernized with Bootstrap 5.3; 520-line design system replacing 200+ CSS conflicts
- 5 production services fully instrumented with OpenTelemetry (server-side traces + browser Web Vitals), all reporting to SigNoz
- 21 Terraform-managed alerting rules deployed across all services, routing to Microsoft Teams
- GA4 unified across trustclarity.com and store.trustclarity.com; GTM migration, Apollo visitor identification, and Klaviyo event tracking integrated
- Website redesign delivered in 2 weeks; stakeholder feedback and PriceIt integration extended the full rollout, resulting in a consistent design and a POC elevated into a primary lead generation tool
THE SOLUTION
Delivered a four-track modernization engagement covering frontend redesign, SEO remediation, full-stack observability on AWS ECS, and an AI-powered lead generation product. Claude was central to every track — used as the primary development tool via Claude Code, wired into production automation workflows via the Claude API and n8n, and adopted company-wide through a Claude Team account championed during the engagement.
TECHNOLOGIES USED
- Claude API
- n8n
- OpenTelemetry
- Terraform
- Bootstrap 5.3
- AWS ECS
- SigNoz
- Node.js
Project Details
Website Modernization
The corporate site needed more than a facelift — it needed a clearer story. The old homepage split the screen between a white text column and a dark sci-fi background image, with a product search widget competing for attention on the right side. The redesigned homepage opens with a clean layout, a direct headline (Turn Excess Inventory Into Revenue), and social proof through featured brand logos (AFL, Cisco, CommScope, Juniper, Motorola, Corning, and others). Every element directs to one action.
I migrated all 13 HTML pages to Bootstrap 5.3.3, replaced over 200 lines of conflicting CSS overrides with a structured 520-line design system, and rewrote the homepage copy around outcomes — completing the core redesign in 2 weeks. The highest-leverage change was fixing a silent bug in MetaData.js — the canonical tag was reading from an environment variable pointing to the wrong origin, so every page was telling Google it was a duplicate of a URL that didn't exist. Fixing it to use window.location.origin resolved 16,597 duplicate canonical errors in one deployment. I paired this with a dynamic sitemap, a GTM migration, GA4 consolidation across both domains, Apollo visitor identification, and Klaviyo event tracking.
The full release took longer than the redesign itself. Translating stakeholder feedback into precise design decisions and integrating the standalone PriceIt proof-of-concept directly into the site required additional iteration — but the result was a coherent, consistent implementation rather than a bolted-on tool, and it laid the foundation for PriceIt to become a primary lead generation driver rather than a standalone experiment.
Enterprise Observability
TrustClarity had five active production services and zero visibility into any of them. I designed and deployed a full SigNoz observability stack on AWS ECS — ClickHouse, ZooKeeper, OTel Collector, and the SigNoz frontend — with VPC networking, EFS persistence, an ALB, and IAM roles managed end-to-end in Terraform.
I then instrumented all five services with OpenTelemetry:
- trustclarity-website (Node.js/Express): server traces + browser Web Vitals via proxy endpoint
- tc-platform-webapp (Next.js 16): browser-side OTel SDK
- tc-ms-admin (Express + Apollo GraphQL + Prisma): server traces with Winston log correlation
- tc-knowledgegraph / Arivu (FastAPI): 8 manual spans and 6 custom metrics for Neo4j queries, LLM calls, and Cohere embeddings
- trustclarity-frontend (React 16 / CRA): instrumented via an esbuild pre-bundle pattern to work around the legacy Webpack 4 build toolchain
Twenty-one Terraform-managed alerting rules cover P95 latency, error rates, and absence detection across all services, routing to Microsoft Teams. The AI knowledge graph received a two-tier model: trace-based service health (Tier 1) and component-level metrics for Neo4j, LLM, and Cohere (Tier 2).
Claude AI Adoption & Automation
I'd been using Claude Code throughout my own deliverables — for architecture decisions, documentation, and code generation — and the velocity gains were visible enough that I made the case for a Claude Team account for the engineering team. Early outcomes include faster feature release velocity, more consistent code quality across the team, and the first Claude-powered automation workflows for the finance team, with more in flight for operations.
For workflow automation, I integrated the Claude API directly into n8n to build three production automations:
- Google Ads → Airtable: Automated ad performance pipeline feeding sales intelligence
- GitHub → MS Teams: PR notifications across five microservices, with Claude-generated summaries
- Jira → MS Teams: Ticket status heartbeat for the full team
These workflows also established a repeatable pattern for extending Claude into TrustClarity's existing toolchain without dedicated infrastructure — a foundation the ops team is now building on.
AI-Powered Inventory Valuation Tool
The Inventory Evaluation Tool began as a standalone proof-of-concept — a simple file upload that returned rough pricing estimates. The goal was to validate demand before investing further. It validated fast. Rather than ship it as a separate product, we integrated it directly into the redesigned corporate site, which required both the design system and the tool to meet a higher bar of consistency and polish. That decision extended the overall timeline but transformed the outcome: what started as a POC became a primary lead generation driver embedded in the main sales funnel.
Delivered across 6 epics and 25+ stories, the final tool includes drag-and-drop file upload with intelligent header detection, batch validation against TrustClarity's pricing API, two-phase item scoring, real pricing for top-qualifying SKUs, obfuscated pricing to drive contact form conversion, SSE streaming for live progress feedback, and a results dashboard with session-persisted state. The tool went live in March 2026 and is now active in the sales process.
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